The Better Sleep Council Participates in
Furniture Today’s 2014 Bedding Conference
Lissa Coffey to Talk ‘Selling Sleep’ In Orlando
(Alexandria, VA) – Lissa Coffey, Better Sleep Council (BSC) spokesperson and lifestyle, relationship and wellness expert, will discuss the importance of connecting with today’s consumers on better sleep issues. She will provide practical tips on how retailers can communicate better sleep messages to their customers during the Furniture Today Bedding Conference being held in Orlando, Florida May 14-16, 2014.
The Furniture Today Bedding Conference hosts bedding industry leaders representing retail, wholesale and supply sides from around the world. The conference offers expert panels on business insights, trends and key issues confronting mattress retailers including industry consolidation, advertising and merchandising strategies, e-commerce, and mattress recycling programs.
Lissa Coffey, Better Sleep Council’s spokesperson, is scheduled to participate in this year’s conference and will demonstrate how industry professionals can “talk sleep” and meet the needs of their consumers. A sought-after guest expert, Lissa appears frequently on television and radio and contributes to many national publications with her insightful and compassionate approach to modern-day sleep issues.
Mary Helen Uusimaki, the Better Sleep Council representative stated, “Consumers too often forget to make sleep a priority and that quality sleep happens on a quality mattress. The effects of a poor night’s rest can be detrimental, while conversely, the positive benefits of deep, restorative sleep can enhance our lives. We are thrilled to have Lissa’s help in conveying the message that quality sleep is literally the foundation to a healthy, active and fulfilling life.”
Coffey will share with conference participants the ‘selling sleep’ communication tools they need to educate consumers. The ‘selling sleep’ curriculum and messaging will offer retailers useful research-based information to convey to clients. For example, sleep is an essential element for people in order to reach their full potential, incorporating nighttime sleep rituals cue the body to settle down, and adults need for 7 to 8 hours of a sound night’s sleep in a quality sleep environment. While this may seem like common sense, when a retailer reinforces this information consumers will come to understand their sleep environment directly relates to their overall well-being.
Uusamaki stated, “In making a purchase as important as a bedding unit, consumers want to know they are getting the best information on the product itself and how to use that product to its full extent. Lissa will give retailers the authoritative information needed to elevate their knowledge and enhance consumer confidence.”
Ms. Coffey has made several appearances on “The Today Show,” “Good Morning America,” and other national and local TV shows. Most recently she has appeared in HGTV’s “Crowded House” and Hallmark’s “Home and Family.” She has been featured in Glamour and Woman’s Day magazines, among others. She has traveled the world giving presentations on her “Ancient Wisdom, Modern Style” philosophy.